Google Tag Manager

When someone clicks your short link, Linkkit loads a redirect page that initialises your GTM container — firing every tag you have configured in GTM automatically, before the visitor reaches the destination.

How to set it up

1. Open any link in Linkkit and click Edit

2. Click Ad Tracking in the link toolbar

3. Enter your Container ID — format: GTM-XXXXXXX (found at the top of your GTM workspace)

4. Save — the container loads on every click from now on

What gets tracked

• Everything configured in your GTM container — analytics, pixels, heatmaps, and more

• Linkkit initialises window.dataLayer and pushes the standard gtm.js event before redirect

• A <noscript> iframe fallback is also injected for non-JavaScript environments

Limitations

• May produce less accurate data when link cloaking is enabled — the container loads from the Linkkit redirect page, not the destination

• Tags that depend on page content or DOM elements of the destination site will not fire correctly

• Client-side only — visitors with JavaScript disabled will only trigger the noscript iframe fallback