Our Promise Explaining Why Linkkit Will Always Have a Free Plan

We want to be upfront about something.

A lot of SaaS companies launch with a generous free plan to grow their user base — and then quietly gut it once they hit a certain scale. Limits get tighter. Features get moved to paid tiers. The free plan starts to feel more like a 14-day trial with no expiry date than a genuinely useful product tier.

We've seen it happen to tools we used ourselves. It's frustrating. And it shapes how you think about a product when you're deciding whether to build your workflow around it.

So we want to say this clearly, and put it somewhere people can actually find it:

Linkkit will always have a free plan. and it will always be genuinely useful.

What "Genuinely useful" actually means

We're not talking about a free plan where you can create 5 links per month and see a click count. That's not useful. That's a demo.

A genuinely useful free plan means you can run real campaigns with it. It means the features that matter most — short links, branded custom domain, click analytics, QR codes — are available without entering a credit card.

That's what the Linkkit free plan includes today. And that's what it will continue to include.

Why we're making this promise

Two reasons. one practical. one philosophical.

The practical reason:
We believe the best way to build trust with users is to let them experience real value before asking them to pay for anything. If Linkkit's free plan is genuinely useful, people will tell others about it. They'll build their workflow around it. And when their needs grow — more links, more team members, more advanced features — they'll upgrade because Linkkit earned it. Not because we trapped them.

The philosophical reason:
Link management is a basic marketing utility. Knowing whether your links are working — knowing if people are clicking, where they're from, what device they're on — is information every marketer deserves access to, regardless of whether they can afford an enterprise SaaS subscription.

The tools that gate basic analytics behind a $29/month paywall are making a choice about who deserves access to their own data. We disagree with that choice.

What will change on the free plan

Limits will exist. They have to — there are real infrastructure costs behind every short link and every click tracked.

As Linkkit grows, specific limits on the free plan may adjust. The number of links per month. Storage. Advanced features. Those details will evolve.

But the core — short links, branded domain, real click analytics, QR codes — won't be moved to a paid tier. That's the promise.

If we ever need to make a change that meaningfully reduces what the free plan offers, we'll communicate it clearly and in advance. No silent updates. No waking up one day to find your plan suddenly has different limits.

What paid plans are for

Paid plans exist for users whose needs grow beyond what the free plan covers.

Higher link volumes. Team collaboration. Priority support. Advanced analytics. Features for agencies managing multiple clients or brands.

If you're running a small business or managing your own marketing, the free plan is designed to cover everything you need. If you grow beyond it, we want upgrading to feel like a natural next step — not an escape from arbitrary restrictions.