Linkkit Team
Building the future of link management and analytics.
When Marco's Kitchen — a mid-sized Italian restaurant with three locations — switched from printed menus to digital menus, they did what most restaurants do. They generated a free QR code from a random online tool, stuck it to the table, and hoped for the best.
They had no idea how many people were actually scanning it. And when they updated the menu for a seasonal refresh, they had to regenerate a whole new QR code and replace every single table card.
The problem: no visibility, no flexibility
No scan data — no idea how many scans happened per day or which location performed best
No ability to update — every menu change meant new QR codes and new table cards across all three locations
No connection between digital and physical — online marketing had analytics, in-restaurant experience had nothing
The solution: dynamic QR codes with Linkkit
The switch to Linkkit took about an hour across all three locations. The team created three short links — one per location — each pointing to the digital menu. Separate slugs per location meant scan tracking was split cleanly:
marcos.link/menu-city-centre
marcos.link/menu-north
marcos.link/menu-south
The results: 5,000 scans and real insights
Finding | Data | Action Taken |
|---|---|---|
City centre drove 62% of scans | 3,100 of 5,000 total scans | Prioritised server training at other locations |
73% of scans: 6pm–9pm | Peak dinner service window | Menu updates timed for midday |
98% of scans on mobile | iOS and Android split evenly | Continued mobile menu investment |
Menu updates became trivial | One update in Linkkit, all locations updated instantly | No reprinting required |
