Linkkit Team
Building the future of link management and analytics.
For most event organisers, print marketing is a black hole. You spend money on flyers, posters, and local press ads. You distribute them. And then you have no idea if any of it worked.
The team behind Eastside Market — a monthly local food and craft market — decided to change that.
The setup
For their May 2025 event, the team used Linkkit to create separate tracked QR codes for each print marketing channel:
Flyers at local cafes, gyms, and community centres: eastside.link/may-flyer
A3 posters in shop windows: eastside.link/may-poster
Local newspaper ad: eastside.link/may-press
Social media bio and posts: eastside.link/may-social
Each link pointed to the same event registration page. But each was tracked separately. Total setup time: about 45 minutes.
The results
Channel | Scans / clicks | % of total | Cost |
|---|---|---|---|
Flyers (cafes, gyms, community) | 312 scans | 41% | £60 printing |
A3 posters (shop windows) | 186 scans | 24% | £40 printing |
Local newspaper ad | 94 clicks | 12% | £180 |
Social media | 172 clicks | 23% | £0 |
What they learned
Flyers were their highest-performing offline channel at 41% of all engagements — and they'd been considering cutting them to save costs
The newspaper ad cost £180 and drove 94 engagements — most expensive channel per engagement by far
Social media held its own at 23% with zero cost
For June's event: newspaper ad cut, budget reallocated to flyers and social
"Before Linkkit we were just guessing which channels were worth spending on. Now we actually know. That newspaper ad is gone from our budget. It's our decision now, not a guess."
— Eastside Market Organiser
