How a freelance marketer replaced Bitly with Linkkit and saved $348 a year

April 23, 20262 minutes read
How a freelance marketer replaced Bitly with Linkkit and saved $348 a year
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Linkkit Team

Building the future of link management and analytics.

Sarah had been using Bitly for two years when she finally did the maths.

She was a freelance marketing consultant — running email campaigns, social media, and paid ads for a handful of small business clients. One person. Doing good work. Paying Bitly $29 per month.

Not $29 total. $29 per user per month. For a one-person operation, that was $348 per year — just to track links.

What she was getting for $29 a month

In fairness, Bitly's Business plan gave her what she needed. Branded custom domains. Full analytics. More than 10 links per month.

But she was also paying for team collaboration tools for a team of one. Enterprise integrations she'd never touched. A dashboard with more features than she had time to learn.

"I was using maybe 20% of what I was paying for. Every time I logged in I'd see tabs and menus for things I'd never touched. It started to feel like I was paying for a platform built for someone else."

— Sarah, Freelance Marketing Consultant

Finding Linkkit

Sarah found Linkkit through a search for 'Bitly alternative free analytics.' She signed up in about two minutes, connected her branded domain, and created her first short link.

"The first thing I noticed was how fast it was. Not the redirect speed — the dashboard. I opened it and immediately saw what I was looking for. No orientation required. I just knew where everything was."

— Sarah

What changed

Area

Before (Bitly)

After (Linkkit)

Monthly cost

$29/month

$0/month

Annual cost

$348/year

$0/year

Branded domain

Yes — paid

Yes — free plan

Full analytics

Yes — paid

Yes — free plan

QR codes

Limited

Every link, automatically

Dashboard experience

Feature-heavy, complex

Clean and immediate

One year later

Sarah has been on Linkkit's free plan for just over a year. She's saved $348. Her analytics are just as good — arguably easier to read. And she's finally using QR codes in client campaigns.

"I genuinely don't miss Bitly. I think I was staying because switching felt like effort. The actual switch took an afternoon."

— Sarah

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