Customizing QR Codes

Customize colors, add logos, and style your QR codes

Learn how to personalize and enhance your QR codes in Linkkit — including styling options, branding features, formats, and best practices — so your QR codes align with your visual identity and perform better in real-world use.

Overview

Linkkit lets you go beyond plain black-and-white QR codes. With customization options, you can create visually appealing, branded QR codes that stand out in print and digital marketing. These customization tools help your QR codes reflect your brand and improve engagement.

Whether you want to change colors, add a logo, or adjust error correction levels, this guide walks you through all available options.

How to Customize Your QR Codes

To customize a QR code:

  1. Open the QR Codes section in your Linkkit dashboard

  2. Locate the QR code you want to personalize

  3. Click the Edit icon

  4. Choose from the customization options below

Note: Customization features may vary based on your Linkkit plan. Higher plans unlock more design flexibility.

1. Change Colors

You can customize the colors in your QR code to match your brand:

  • Foreground color – the main QR code color

  • Background color – behind the QR code pattern

Tips:

  • Ensure high contrast (e.g., dark foreground on a light background) so scanners can read the code easily.

  • Avoid similar hues for foreground and background.

2. Add a Logo or Icon

Adding a logo or icon helps reinforce brand recognition and trust.

How to Add a Logo:

  1. Click Add Logo inside the customization panel

  2. Upload an image (PNG with transparent background recommended)

  3. Adjust size and placement

Best Practices:

  • Keep the logo centred within the QR code

  • Avoid covering too much of the data area

  • Use simple, high-contrast logos

When done properly, logo-embedded codes remain scannable and stylish.

3. Adjust Error Correction Level

Error correction determines how much of the QR code can be obscured while remaining scannable.

Linkkit supports multiple error correction levels:

  • Low – smallest code, minimal error tolerance

  • Medium – balanced size and reliability (default)

  • High – most resilient, ideal for printed surfaces that may get damaged

Higher error correction levels slightly increase the visual complexity of the QR code, but improve scan reliability in challenging environments.

4. Change Shape & Style (If Available)

Depending on your plan, Linkkit may offer additional visual styles like:

  • Rounded dots instead of square pixels

  • Unique corner designs

  • Pattern variations

These stylistic elements help your code feel less generic and more integrated with your brand identity.

5. Custom Frame & Call-to-Action (Optional)

Add a frame or text around your QR code:

  • “Scan to View Menu”

  • “Scan for Discount”

  • “Scan to Buy Now”

A clear call-to-action increases scan rates and helps users know what to expect.

Tips for Effective QR Code Design

To maximise scan engagement:

Maintain High Contrast

Ensure clear readability by using distinct colors for foreground and background.

Keep It Simple

Avoid overloading with too many design elements.

Include a Clear CTA

Tell users what they will get when they scan: “Get 10% Off”, “Watch the Video”, etc.

Use Appropriate Sizes

  • Small (Business cards & labels)

  • Medium (Flyers & brochures)

  • Large (Posters & banners)