Dashboard Overview

Purpose

The Dashboard is the primary landing screen after logging into UseLinkkit. It serves as the central command centre for managing, monitoring, and optimising all link activities within your workspace.

It provides a consolidated, real-time overview of:

• Overall Link Performance
  A summary of total clicks, active links, and audience reach, helping you understand how your links are performing across all campaigns.

• Traffic Trends
  Visual data showing how clicks change over time, allowing you to identify growth patterns, peak activity periods, or performance drops.

• Engagement Insights
  Detailed metrics such as unique visitors, devices, locations, and referrers that reveal how users interact with your links.

• Quick Operational Tools
  Instant-access actions like creating links, generating QR codes, and managing settings to streamline daily workflow and save time.

Instead of navigating across multiple sections, the Dashboard allows users to view high-level performance metrics and take immediate action from a single interface.

What the dashboard enables

The Dashboard helps users:

• Monitor total traffic activity

• Identify performance trends

• Track campaign engagement

• Quickly create and manage links

• Make informed, data-driven decisions

It is designed to reduce complexity and improve operational efficiency.

Core components of the dashboard

Total clicks & analytics snapshot

Purpose

The Analytics Snapshot provides a quick summary of your workspace’s performance. It displays aggregated data across all active links.

This section allows users to understand engagement levels instantly without reviewing individual links.

Sidebar Navigation (Left Menu)

The left sidebar contains all major tools and organisational features within your workspace.

Each section is explained below:

Links

The Links section is the core of the dashboard.

Here you can:

• Create new short links

• Edit existing links

• Track click performances

• Assign segments and lists

• Access detailed analytics

This is where all your shortened URLs are stored and managed.

QR Codes

The QR Codes section allows you to generate custom, trackable QR codes linked to your short URLs.

You can:

• Customise QR colours and branding

• Add logos

• Download QR codes for print or digital use

• Track scan analytics

Ideal for offline marketing, product packaging, events, and print campaigns.

Analytics

The Analytics section provides detailed link performance insights.

You can analyse:

• Total clicks

• Unique visitors

• Geographic location data

• Device and browser breakdown

• Referrer sources

• Time-based trends

This data helps optimise campaigns and improve engagement strategies.

Domains

The Domains section lets you manage custom-branded domains.

Using a branded domain:

• Increases trust and click-through rate

• Improves brand recognition

• Creates professional short links

You can add, verify, and manage DNS configurations directly from this section.

Segments

Segments help you categorise, organize, and filter links efficiently inside Linkkit.

Use Segments to:

• Group links by campaign

• Separate paid and organic traffic

• Organize links by platform (Instagram, Email, Ads, etc.)

• Structure links by client or project

• Quickly filter large link libraries

Segments make large-scale link management simpler, faster, and more structured — especially as your number of links grows.

Lists (Organized Link Management)

Lists function like smart folders inside your Linkkit dashboard. They allow you to group related links for better organisation, faster navigation, and cleaner workspace management.

Instead of keeping all links in one large table, Lists help you structure them logically based on campaigns, clients, or business objectives.

You can create lists to:

Organize Links by Project

If you're running multiple marketing initiatives at once, you can create separate lists such as:

• Website Redesign Campaign

• Lead Generation Funnel

• Influencer Marketing Campaign

• SEO Backlink Outreach

This keeps project-related links grouped together, making performance tracking and reporting easier.

Benefit: When reviewing results, you can quickly filter by project instead of searching link-by-link.

Separate Client Accounts (For Agencies)

For agencies managing multiple clients, Lists help segment links per client within the same workspace.

Example:

• Client A – E-commerce

• Client B – SaaS

• Client C – Local Business

Each client’s links stay organized and isolated, reducing confusion and preventing accidental edits.

Benefit: Improves internal workflow and reduces risk of mixing campaigns across clients.

Structure Links by Product Launch

If your business launches multiple products or features throughout the year, Lists help organize links accordingly.

Example:

• Product Launch – January

• App Version 2.0

• Black Friday Offer

• Beta Testing Program

This allows you to monitor launch-specific engagement and measure the success of individual product rollouts.

Benefit: Easier performance comparison between different launches.

Manage Seasonal Campaigns

Marketing is often seasonal. Lists can help categorize links for events such as:

• New Year Sale

• Summer Campaign

• Festive Promotion

• End-of-Year Discount

Instead of mixing seasonal links with evergreen campaigns, Lists allow you to archive or revisit them when needed.

Benefit: Simplifies recurring campaign planning year after year.

How Lists Improve Workflow

Without Lists:

• All links appear in one long table

• Filtering becomes repetitive

• Campaign tracking becomes manual

With Lists:

• Filter by list instantly

• Track grouped performance

• Share list-specific reports

• Keep the workspace clean and structured

How to Create and Use a List

1. Navigate to Lists from the sidebar

2. Click Create New List

3. Name the list (e.g., “Summer Campaign 2026”)

4. Assign links to the list while creating or editing it

5. Filter links by selecting the specific list

You can assign one link to multiple lists if needed.

Lists improve visibility and reduce clutter inside your dashboard.

UTM Templates

UTM Templates allow you to create and save predefined sets of UTM parameters that can be reused when generating short links.

UTM parameters (Urchin Tracking Module) are tracking tags added to URLs to measure campaign performance in analytics platforms like Google Analytics.

Instead of manually entering campaign parameters every time, UTM Templates help automate and standardise the process.

UTM Templates Are Important For:

Manually adding UTM parameters for every link can:

• Be time-consuming

• Lead to inconsistent naming

• Cause tracking errors

• Break reporting accuracy

UTM Templates solve this by ensuring:

• Standardized campaign naming

• Accurate performance tracking

• Faster link creation

• Clean analytics reporting

They are especially useful for marketing teams managing multiple campaigns.

UTM Template Includes:

A typical UTM Template may contain:

These parameters automatically attach to your destination URL when applied.

How UTM Templates Work

Step 1: Create a UTM Template

1. Go to UTM Templates in the sidebar

2. Click Create Template

3. Enter predefined UTM values

4. Name the template (e.g., “Facebook Paid Ads 2026”)

5. Save

Step 2: Apply the Template

When creating a new short link:

1. Select a saved UTM Template

2. The parameters automatically populate

3. Create the link instantly

No manual typing required.

Events

The Events section serves as your activity tracking and audit log center within Linkkit. It records important actions and interactions happening inside your workspace in real time.

This section helps you maintain visibility over link performance, team activity, and system-level updates.

The Events section typically tracks:

• Link Creation Events: Records when a new short link is created, including the date and the responsible user (if applicable).

• Click Activity: Logs user interactions such as link clicks, which can help identify engagement patterns or unusual traffic spikes.

• Edits and Updates: Tracks changes made to links, including updates to destination URLs, slugs, expiration dates, or tags.

• System Logs: Captures system-level actions such as domain verification, API usage, or configuration updates.

Settings

The Settings section is the administrative control panel of your Linkkit workspace. It allows you to configure your account, manage team access, control security, and oversee billing.

This is where you define how your workspace operates.

What You Can Manage

1. Account Information: Update your profile details, email address, and account preferences.

2. Workspace Configuration: Customise workspace name, branding preferences, and operational defaults. Each workspace operates independently, making this useful for managing multiple brands or clients.

3. Team Members & Permissions: Invite team members and assign roles such as:

   • Owner

   • Admin

   • Member

   • Viewer

You can control who has permission to create, edit, delete, or analyse links.

This ensures secure and structured collaboration.

4. API Keys: Generate and manage API keys for:

• Automated link creation

• Integration with external tools

• Custom development workflows

API access allows advanced users to scale link operations programmatically.

5. Billing & Subscription Plans Manage:

• Current plan details

• Usage limits

• Invoices

• Payment methods

• Plan upgrades

This section helps ensure uninterrupted service and proper usage monitoring

6. Security Preferences: Configure security features such as:

• Password protection settings

• Access controls

• Domain security

• Verification settings

Links List View

The Links List View is the primary working interface inside the Linkkit dashboard. This is where all your shortened URLs are stored, monitored, edited, and organised.

It functions as your centralised link management table, allowing you to control and analyse every link from one structured layout.

As your link volume grows, this section becomes essential for maintaining clarity, efficiency, and campaign control.

Table Layout Structure

All shortened links are displayed in a clean, sortable, and filterable table format. Each row represents one link and provides quick access to key information.

Each row typically includes:

• Short Link URL – The branded or default short link created in Linkkit

• Destination URL – The original long URL where users are redirected

• Click Count – Total number of recorded clicks

• Creation Date – When the link was generated

• Segments – Labels assigned for categorization

• Quick Action Controls – Instant management buttons

This layout ensures you can review link performance without opening each link individually.

Search & Filtering Capabilities

When managing dozens or thousands of links, manual scrolling becomes inefficient. Linkkit provides powerful search and filtering tools to simplify navigation.

Search Bar

The search function allows you to instantly locate links by:

• Short URL (slug)

• Destination URL

• Keywords related to the link

• Campaign identifiers

This eliminates the need to manually browse long lists.

Filter Options

Filters allow you to narrow down links based on specific criteria:

• Segments – View links associated with a specific label

• Lists – Display links grouped under a campaign or project

• Date Range – Filter links created within a selected timeframe

• Click Performance – Identify high-performing or low-performing links

Filters improve reporting accuracy and speed up campaign analysis.

↕ Sorting Options

You can sort links dynamically based on:

• Highest Clicks (Top performers first)

• Newest Links (Recently created)

• Oldest Links

• Alphabetical Order

Sorting is especially useful for performance reviews and campaign audits.

This section helps you:

• Manage large link libraries efficiently

• Identify high-performing campaigns quickly

• Detect underperforming links

• Maintain a structured organization

• Improve team productivity

It transforms raw data into an actionable management system.

Quick Actions

Linkkit is built for speed and operational efficiency. Quick Actions reduce unnecessary steps and allow you to perform frequent tasks instantly.

Instead of navigating through multiple menus, users can complete common actions with a single click.

Create Link Button

The “Create Link” button is prominently displayed at the top of the dashboard for immediate access.

With one click, you can:

• Enter the destination URL

• Customize the short link slug

• Apply UTM Templates

• Assign segments or Lists

• Set expiration dates

• Enable password protection

• Select a custom domain

This ensures rapid campaign deployment without workflow interruptions.

Link Row Actions

Each link row contains fast-access management tools such as:

• Copy Link – Instantly copy the short URL

• Edit Link – Modify destination URL, slug, or settings

• Delete Link – Remove unused or expired links

• View QR Code – Generate or download QR version

• Access Analytics – Open detailed performance reports

When hovering over a link, additional contextual options may appear, providing deeper management capabilities without leaving the page.

Workflow Efficiency Benefits

Quick Actions help:

• Reduce operational friction

• Speed up campaign launches

• Minimize navigation time

• Improve team productivity

• Enhance user experience

For marketing teams running frequent campaigns, this time-saving functionality is essential.

Workspace Switcher

The Workspace Switcher, located in the top-left corner of the dashboard, allows users to manage multiple independent workspaces under a single account.

Each workspace functions as a separate environment with its own data and configuration.

The Workspace Switcher allows you to:

• Switch between different brands

• Manage separate client accounts

• Keep analytics data isolated

• Maintain independent domain setups

• Control user permissions per workspace

This ensures complete separation between projects.

What Each Workspace Contains

Every workspace maintains its own:

• Links

• Custom Domains

• Segments

• Lists

• Analytics Data

• Team Members

• API Settings

Nothing overlaps unless intentionally configured.

By combining analytics, organization tools, workspace control, and quick actions, Linkkit ensures that managing short links is streamlined, scalable, and performance-focused.