Using Branded Links

Branded Short Links

Branded short links let you replace generic short URLs with your own custom domain. Instead of sharing something like short.ly/abc123, you can use yourbrand.com/offer. This strengthens your brand identity, increases trust, and gives you full control over how your links appear across campaigns.

If you’re using Linkkit to manage and track links, branded domains are one of the most powerful features available on Pro and Business plans.

Why Use Branded Links?

1. Stronger Brand Presence

Every time someone sees or shares your link, your brand name is visible. This reinforces brand recall and builds familiarity over time.

2. Higher Trust & Better Click Rates

People are more likely to click links that look safe and recognisable. A branded domain feels more secure than a generic shortener.

3. Professional Appearance

Custom links look polished in:

• Email campaigns

• Social media posts

• Paid ads

• SMS marketing

• Offline materials (flyers, banners, QR codes)

4. Full Ownership & Control

You’re not relying on a third-party short domain. If a generic shortener shuts down or changes policies, your branded domain remains yours.

5. Consistent Marketing Experience

Using one recognizable domain across all channels ensures uniform branding and easier campaign management.

How to Set Up a Branded Domain in Linkkit

To use branded links, you’ll need:

• A custom domain (e.g., go.yourbrand.com)

• Access to your domain DNS settings

• A Linkkit Pro or Business plan

Step-by-Step Setup

1. Go to your Linkkit Dashboard

2. Navigate to Domains

3. Click Add Domain

4. Enter your custom domain or subdomain

5. Follow the provided DNS configuration instructions

6. Verify the domain inside Linkkit

Once verification is complete, you can start creating short links using your branded domain immediately.

If you’re unsure about DNS setup, your hosting provider can assist with adding the required records.

Using Multiple Domains (Business Plan)

If you manage multiple brands or campaigns, Linkkit allows you to connect more than one domain to the same workspace (Business plan only).

Benefits of Multiple Domains

• Separate domains for different brands

• Dedicated domains for specific campaigns

• Regional domains for different markets

• Testing different branding approaches

You can:

• Set a default domain for all new links

• Select a specific domain manually while creating a link

This flexibility helps keep your campaigns organised and strategically branded.

Best Practices for Branded Links

Choose a Short & Memorable Domain

Many businesses:

• Use a shortened version of their brand name

• Create a dedicated subdomain like go.brand.com

• Purchase a short secondary domain for link sharing

Keep Slugs Clear & Concise

Instead of:

yourbrand.com/x7h2k9

Use:

yourbrand.com/summer-sale

Clear slugs improve readability and make links easier to remember.

Maintain Naming Consistency

Use structured naming across campaigns:

• brand.com/webinar-jan

• brand.com/black-friday

• brand.com/product-launch

Consistency improves internal tracking and reporting.

Review Analytics Regularly

Once your branded links are active, monitor performance inside Linkkit:

• Click-through rates

• Geographic data

• Device breakdown

• Campaign performance

This ensures you’re not just branding better — you’re optimising smarter.